Content Manager

About the role

We are looking for a Content Manager to shape kwiff’s organic social presence and drive high‑impact digital PR initiatives. Working closely with the Head of Brand, you will turn timely news moments into shareable stories and coordinate influencer collaborations that amplify our unique betting platform.

Key responsibilities

• Own the day‑to‑day delivery of the organic social content plan across selected platforms, ensuring a consistent brand voice.
• Monitor sports, cultural and news trends, translating them into engaging, shareable social posts that build community.
• Manage relationships with creative agencies and influencers, briefing them to create authentic sports‑related content.
• Develop and execute digital PR campaigns with agency partners to secure media coverage, brand mentions and authoritative backlinks.
• Collaborate with the Search and Discovery Manager to align social and PR efforts with SEO strategies, boosting keyword visibility and organic traffic.
• Contribute to integrated campaign ideation, advising brand and creative teams on newsworthiness and ensuring cohesive storytelling across channels.
• Work with the Partnerships Manager and sporting partners to surface partnership activities on social and PR channels.

Required profile

• Curious and eager to learn, with the confidence to guide agencies and inspire internal teams.
• Passionate about brand building, community engagement and leveraging cultural moments.
• Ability to work quickly in a fast‑growing, high‑velocity environment.
• Strong storytelling instincts and a knack for turning hooks into authoritative coverage.

Required skills