Head of ASO

About the role

As Head of ASO you will own and enhance the visibility, discoverability and performance of BVGroup’s mobile apps across the App Store and Google Play, driving data‑led, scalable optimisation strategies for multiple brands and markets.

Key responsibilities

• Own and execute ASO strategy across the App Store and Google Play to drive scalable organic growth.
• Increase app visibility and rankings through keyword optimisation, metadata strategy and ongoing market analysis.
• Manage and optimise app store listings end‑to‑end, including titles, descriptions and localisation across multiple markets.
• Define and lead creative optimisation (screenshots, video and messaging) to improve install conversion rates.
• Analyse performance and deliver insight‑led optimisation, using data to prioritise and scale what works.
• Partner with User Acquisition teams to align Apple Search Ads, keywords and creative for a seamless install journey.
• Manage and develop an ASO Executive, ensuring high‑quality execution and capability growth.

Required profile

• Proven experience in App Store Optimisation (ASO) within a consumer mobile environment.
• Demonstrable success driving organic installs, rankings and app visibility.
• Strong understanding of keyword optimisation and metadata strategy.
• Knowledge of App Store and Google Play ranking factors.
• Proficiency in store listing conversion drivers.

Required skills

• AppTweak
• Sensor Tower
• App Radar