Head of CRM Strategy

About the role

B2Spin is seeking a senior leader to define and execute the CRM strategy across its four gaming brands. The role combines strategic oversight with hands‑on campaign management to boost player engagement and retention.

Key responsibilities

• Own strategic planning and execution of CRM campaigns, translating business goals into actionable strategies.
• Act as the bridge between Retention, Product, BI, and Brand teams, positioning CRM as a growth driver.
• Build performance frameworks, reporting dashboards, and lead quarterly reviews.
• Lead and develop two Strategy Managers and their teams, providing coaching, performance management, and succession planning.
• Oversee the full campaign lifecycle from ideation to reporting, maintaining structured calendars.
• Partner with Operations to ensure flawless execution in Bloomreach and Retool, driving continuous improvement.

Required profile

• Proven strategic leadership experience in CRM/lifecycle marketing, preferably in gaming, free‑to‑play, or app‑based entertainment.
• Track record managing high‑performing teams (8+ people) and multiple specialist workstreams.
• Experience building and scaling CRM functions in multi‑brand or high‑growth environments.
• Strong analytical background with ability to create performance frameworks.
• Excellent stakeholder management and influence across departments.

Required skills

• Bloomreach (CRM platform)
• SQL
• Looker
• Tableau
• Power BI