Sportsbook Propositions Executive

About the role

Entain is looking for a Sportsbook Propositions Executive to join the Ladbrokes team in Gibraltar. You will help shape and execute the sportsbook proposition plan, delivering market‑leading experiences that attract, reward and retain customers.

Key responsibilities

• Support the Proposition Manager in creating the sportsbook proposition plan.
• Collaborate with CRM, Performance Marketing, Content & Brand teams to deliver a unified proposition.
• Oversee campaign creation, mechanics, payout structures and brief relevant stakeholders.
• Work with Compliance to ensure accurate terms for all promotions.
• Plan and sign‑off promotional campaigns and product launches.
• Analyse daily and weekly promotional performance, cost and ROI.
• Identify opportunities from analysis and drive weekly performance initiatives.
• Conduct market and competitor analysis focused on promotions and retention tactics.
• Partner with the CRM team to ensure effective delivery of promotional communications.

Required profile

• Strong knowledge and passion for sport, especially UK‑focused betting audiences.
• Proven experience planning and delivering promotional campaigns.
• Ability to manage multiple projects and deadlines in a fast‑paced environment.
• Confidence in analysing data, tracking performance and communicating insights.
• Excellent written and spoken English communication skills.
• Strong attention to detail and highly organised.
• Experience with customer retention and CRM tactics.
• Ability to work both independently and collaboratively across teams.

Required skills

• Excel