Brand Manager - Gaming Portfolio

About the role

Entain is looking for a Brand Manager to support its gaming portfolio. The Brand Manager, Gala, supports the development and delivery of the brand strategy across all consumer touchpoints, helping drive sustainable commercial growth, customer relevance and market differentiation. The role manages the day-to-day development and execution of integrated brand campaigns, working closely with Customer Insight, Commercial, Product and Propositions, Performance Marketing, CRM, PR, Social, Sponsorship, Creative and Media Agencies, Finance and Compliance, and the Head of Brand, Gaming.

Key responsibilities

• Champion the brand across the business, ensuring teams understand and apply brand guidelines consistently.
• Partner with creative teams to deliver high-quality, on-brand assets covering imagery, typography and tone of voice.
• Collaborate with internal marketing teams and external agencies to plan and deliver campaigns across Digital AV, social and CRM, aligned to the poker calendar.
• Oversee the execution of promotional activity so all outputs meet brand standards.
• Work with Social Media, PR and Live Events teams to create engaging, consistent content across customer touchpoints.
• Support the Head of Brand, Gaming in monitoring brand and campaign performance, spotting emerging customer and market opportunities and embedding learnings into future plans.
• All activity must comply with UK gambling regulations and advertising standards.

Required profile

• Highly organised, with experience managing multiple projects at once.
• Experience in brand management and campaign planning.
• Strong stakeholder management skills, able to build relationships across teams including Compliance and Legal.
• Articulate, with strong communication skills.
• An interest in poker and an understanding of betting and gaming is an advantage.

What we offer

• A competitive salary.
• A regular bonus.
• Healthcare support.
• The ShareSave share scheme.
• Development opportunities and wellbeing support.