VP of Global Growth

About the role

TRM Labs is seeking a VP of Global Growth to lead the next stage of expansion, building a worldwide growth organization that delivers repeatable, scalable, and efficient pipeline generation.

Key responsibilities

• Own the global pipeline generation plan, translating revenue targets into market‑specific pipeline requirements and addressing gaps.
• Map the buyer journey, identify bottlenecks, and improve handoffs with Sales to sharpen targeting and programs.
• Integrate demand generation, performance marketing, lifecycle, ABM, field marketing, and digital into a coordinated strategy that generates qualified pipeline.
• Lead paid search, social, organic search, AI‑driven discovery, website conversion, landing pages, nurture and reactivation initiatives.
• Increase experimentation velocity, prioritize high‑impact hypotheses, and use AI to accelerate targeting, campaign operations, content production, and analysis.
• Build and develop a high‑performing team, manage budget and agency relationships, and establish a disciplined operating rhythm.

Required profile

• Proven track record of owning and growing qualified pipeline in an enterprise‑technology business with complex buying groups.
• Quantitative fluency and ability to build funnel models, pressure‑test attribution, and design experiments with limited data.
• Experience driving both new‑logo acquisition and customer expansion with deep full‑funnel expertise.
• Demonstrated success building multitouch attribution, marketing analytics, and forecasting models.
• Strong executive communication skills and ability to align leaders on growth plans.

Required skills

• Demand generation, performance marketing, lifecycle marketing, account‑based marketing (ABM), digital marketing.
• Marketing operations, data analytics, attribution modeling, experimentation frameworks.
• AI fluency for campaign operations, targeting, content generation, and forecasting.
• Paid search, social advertising, organic search (SEO), website conversion optimization.