Senior PPC Executive

About the role

BOYLE Sports is seeking a data‑driven Senior PPC Executive to join its Performance Marketing team in Gibraltar. You will strategise, execute and evaluate PPC campaigns for Gaming and Sportsbook verticals, collaborating with marketing, planning, BI and creative teams to meet monthly targets.

Key responsibilities

• Own day‑to‑day campaign management across Google Ads, Microsoft Ads, Apple Search Ads and Google UAC.
• Plan, analyse and optimise campaigns to drive acquisition, deposits and quality KPIs.
• Generate innovative ideas for promotions, product launches and seasonal activities.
• Identify scaling opportunities and implement keyword research, bidding and campaign structures.
• Manage channel budgets, GEO splits and ensure spend efficiency against CPA, ROI and FTD targets.
• Conduct A/B testing with a test‑and‑learn approach.
• Ensure accurate tracking and reporting, partnering with BI as needed.
• Provide comprehensive weekly reports and deputise for the PPC Manager when required.

Required profile

• Minimum 2 + years of PPC experience, preferably in Sportsbook or Gaming.
• Strong analytical, budgeting and commercial mindset.
• Excellent communication and ability to work both collaboratively and independently.
• Detail‑oriented with solid planning and organisational skills.

Required skills

• Google Ads, Microsoft Ads, Apple Search Ads (essential).
• Google UAC (desirable).
• Advanced Microsoft Excel or Google Sheets (pivot tables, lookups, large datasets).
• GA4 and data‑visualisation tools such as Looker or Tableau.
• Experience with Google Tag Manager, conversion tracking and attribution frameworks.