Programmatic Marketing Manager

About the role

YSIYellow Social Interactive is seeking a commercially‑minded, technically strong Programmatic Marketing Manager to own and scale performance‑driven user acquisition across in‑app, display, native and retargeting channels. The role will focus on high‑impact platforms such as AppLovin, Unity Ads, Moloco, Yahoo DSP and Taboola while building a test‑and‑learn roadmap for emerging media like CTV, DOOH and podcasts.

Key responsibilities

• Own and optimise paid acquisition campaigns across programmatic, in‑app, display, native and retargeting channels.
• Manage budgets, pacing and efficiency targets; support forecasting and growth modelling.
• Identify new channel opportunities and develop test‑and‑learn cases.
• Lead the US multi‑state UA strategy with geo‑targeting and localisation.
• Implement and QA channel‑side tracking, maintain accurate attribution and resolve integration issues.
• Drive continuous improvement of creative, audience, bidding and campaign structure using AI‑powered tools and smart bidding.
• Translate performance data into clear recommendations for stakeholders.
• Support senior performance marketing leadership, enforce operational standards and monitor traffic quality and fraud risk.

Required profile

• Strong commercial mindset with a data‑driven approach to performance marketing.
• Experience managing large budgets and multi‑channel acquisition campaigns.
• Ability to work cross‑functionally with analytics, creative, product and partnership teams.
• Proactive problem‑solver who can independently diagnose tracking and platform issues.

Required skills

• AppLovin
• Unity Ads
• Moloco
• Yahoo DSP
• Taboola
• CTV and DOOH advertising platforms
• AI‑powered campaign optimisation tools
• Smart bidding technologies
• Channel‑side tracking implementation and attribution measurement

What we offer

• Opportunity to shape acquisition strategy for a fast‑growing social gaming company.
• Collaborative environment with global remote teams.
• Access to cutting‑edge programmatic technologies and data resources.