Brand Manager - Party Brands

About the role

Entain, a global group of more than 30 brands in betting, gaming and interactive entertainment, is looking for a Brand Manager to support its gaming portfolio. The Brand Manager, Party Brands drives the development and delivery of brand strategy across all consumer touchpoints, manages day-to-day brand campaigns and works closely with the Head of Brand. All activity must comply with UK gambling regulations and advertising standards.

Key responsibilities

• Manage the day-to-day development and execution of integrated brand campaigns, keeping them insight-led, creative, commercially effective and consistent with the brand's positioning.
• Bring together teams such as Customer Insight, Commercial, Product, Performance Marketing, CRM, PR, Social, Sponsorship, Creative and Media Agencies, Finance and Compliance to deliver joined-up customer communications.
• Support the Head of Brand in monitoring brand and campaign performance, spotting customer and market opportunities and embedding learnings into future plans.
• Champion the brand across the business and ensure brand guidelines are applied consistently.
• Partner with creative teams on imagery, typography and tone of voice.
• Plan and deliver campaigns across Digital AV, social and CRM aligned to the poker calendar, and oversee promotional activity.
• Work with Social Media, PR and Live Events teams on consistent content, and lead the activation of poker tours and events across the UK.

Required profile

• Highly organised, with experience managing multiple projects at once.
• Experience in brand management and campaign planning.
• Strong stakeholder management, able to build relationships with teams including Compliance and Legal.
• Articulate communicator.
• An interest in poker and an understanding of betting and gaming is an advantage.

What we offer

• A competitive salary.
• A regular bonus.
• Healthcare support.
• The ShareSave share scheme.
• Development opportunities and wellbeing support.