Commercial Analytics Manager

About the role

As a Commercial Analytics Manager you will support the business in making better decisions through data, turning complex information into clear insights that drive commercial performance. You will work closely with Commercial, Marketing, CRM and BI teams, helping stakeholders understand what is happening, why it is happening, and where opportunities for improvement exist.

Key responsibilities

• Manage and develop the Commercial Analytics team, set priorities with stakeholders, allocate work and review analysis for accuracy and commercial relevance.
• Analyse acquisition, retention, customer behaviour, lifetime value, ROAS and other commercial data to identify performance drivers and improvement opportunities.
• Build and maintain Tableau dashboards and reporting, providing guidance and tutorials to help teams use them effectively.
• Use SQL to work with large, complex data sets, creating and automating the data needed for analysis and reporting.
• Translate business questions into specific, measurable analytical questions with appropriate KPIs, and challenge approaches that will not answer those questions.
• Present analytical findings and recommendations to C‑level and senior stakeholders in a simple, commercially‑relevant way.

Required profile

• Experience managing an analytics team, coaching analysts, prioritising workloads and supporting development.
• Background in commercial analytics, BI or a similar role, analysing marketing, CRM or customer data related to acquisition, retention and customer value.
• Online gaming industry experience with substantial commercial awareness.
• Advanced SQL skills, including working with large, complex data sets and automating supporting data processes.
• Significant experience with Excel, Tableau or equivalent dashboarding tools such as Looker or Power BI.
• Ability to build and maintain effective stakeholder relationships, challenge assumptions constructively, and communicate insights clearly to non‑data audiences.
• Confidence in working independently and taking ownership from the initial question through to analysis, reporting and recommendations.

Required skills

• SQL
• Excel
• Tableau
• Looker
• Power BI